SIGNET MDC
FUND II

Your Private Equity Partner for Growth and Innovation

Investment Criteria

Investment Size

US$ 20-50 Million

Growth Rate

10%+ Annually

Minimum EBITDA

$5 Million +

Governance

Board Representation

Industry Focus

Consumer Products

Branded consumer packaged goods
Household and personal care
Health, wellness and nutrition
Snacks, baby food, pet products
Direct-to-consumer brands with proven unit economics

Food & Agriculture

Ingredients: potatoes, dairy, oats, seeds, herbs
Better-for-you food, sauce and beverage
Organic, plant-based, functional food
Food storage and related infrastructure

Retail

Value and discount retail
Resilient models serving cost-conscious consumers
Established chains with potential for operational optimization and e-commerce expansion

Media & Entertainment

Film and television production
Gaming, eSports, metaverse, and AR/VR
Music rights and publishing companies
Streaming and digital media
Live entertainment, event, sports management

What We Bring

Global Partnership Platform

We connect the growth dynamics of global markets with capital discipline and governance standards, leveraging underappreciated assets in one market to unlock value through or capital introduction in another.

Industry Focused
Expertise

We operate within four industries where our own experience and networks translate into tangible performance improvements rather than just advice. Our partners and venture partners have built and scaled modern retail operations across the globe.

Active Growth
Partner

We invest with board representation and governance influence or control where appropriate. We strengthen management performance and governance, positioning companies for capital market readiness or a strategic exit.

Leadership

Zheng Song
MBA
Partner

28 years of private equity and investment banking experience across retail, consumer products, hospitality and real estate.
Founder and Managing Director of MDC China Fund I, launched in 2008; successfully exited all investments in 2014.
Led the firm’s New York City hospitality real estate investment in 2016 and its successful exit in 2023.
Manages investment portfolios for family offices.
Began her investment banking career at UBS Warburg in Hong Kong.
MBA, The Wharton School; BS, Indiana University.

James Decker
Partner

Over 3 decades of entrepreneurial experience, including two decades in private equity, technology, retail and consumer products.
Co-founder of MDC China Fund I and successfully exited all investments in 2014 and delivered superior return to investors.
Co-led New York City real estate investment acquisitions and managed the assets portfolio until its exit in 2023.
Eight years at JP Morgan in New York.
Senior manager at Deloitte & Touche.
BA, SUNY Albany.

Armin Burger
Venture
Partner

CEO of Hofer KG (Aldi Süd, Austria) 1999–2008: revenue grew €1.9bn to €4.5bn (+137%), EBITDA up 200%. Led entry into Slovenia, Switzerland, Hungary and Greece; contributed to group-level Aldi decisions for the USA, UK and Australia
ALDI Süd Supervisory Board 2008–2010, coordinating the group worldwide and setting up new country markets
Created 'Zurück zum Ursprung', the organic private label now widely emulated across the industry
Founded DA! and scaled it to 224 hard-discount stores, with revenue up 1,753%
CEO of the Luxembourg-listed O'KEY Group 2018–2024 and of Praktiker AG, a €3.5 billion DIY retailer.

Konstantin Gayduk
Venture
Partner

20 years of investment and operating experience in entertainment and media industries.
Scaled global media businesses at StoryFirst.
Advised founders, investors and boards on valuation, due diligence, structuring, capital allocation, fundraising and exits.
Led planning, reporting and analysis across more than 30 EMEA markets for The Walt Disney Company’s motion-picture business.
Guided Aniventure, a film, animation and VFX group operating across the UK, US and Canada.
Advised a US$5 billion media IPO.
FCCA; PhD in Economic MSc, University of Reading, Chevening Scholar.

CONTACT

GET IN TOUCH

For inquiries regarding our investment, please fill out the contact form below:

Email: info@signetmdc.com
Tel: 917-507-0337

SIGNET MDC FUND II